This is my first relatively big game. You are the brain of a huge narketing company that helps their clients to achieve their sales goals. And you do it in a creative way creating newsbreaks, opinion leaders and shows. Simulating life as you see it should be. And it works because of the implant plan
Try to work as sales manager in Food marketing company. First month of the game you should work well or the game will end for you. Then it would be easier to gain weight and increase capacity. Also remember about the reputation. If it will become 0, you will be fired.