You have to feel for social media managers who now have to deal with game leaks. Before, big companies used to simply pretend they didn't happen, and only used their social media to propagate the official messages. These days, however, they're a little more willing to appear "hip"/"with it" and engage in the discourse.
Call of Duty is one such brand, of course, and after a series of Modern Warfare 3 leaks - most recently with an energy drink revealing the game's keyart, Activision has started embracing the chaos and chiming in following every new leak to keep the conversation focused.
The most recent attempt is also its most cringe-worthy, but we're willing to forgive it because it may have actually offered some new piece of information.