In 2006, The Elder Scrolls 4: Oblivion developer Bethesda did what many at the time thought was unthinkable. The company put an in-game item on sale for real-world money, in a full-price game. It was a cosmetic horse armour set for $2.50.
Oblivion's controversial horse armour is largely thought of as the first microtransaction in a AAA, premium game. Today, horse armour is one of many items you can buy in plenty of games, including the recently released Diablo 4. But while the idea is not new, these prices certainly are.
Alongside the Diablo 4 early access launch on Friday, the in-game shop went live with a variety of bundles. The store has a similar structure to those seen in most modern games (including Activision Blizzard's Call of Duty). It offers bundles of character skins, horses, and horse armour.