You are an elephant, and every star you eat adds a new rule to your life. Time to survive.
Rules are Rules
You are a simple little elephant with no purpose or place. In order to get ahead you must introduce complexity into your life, and the only way to do that is adding rules, danger, and stars into your low-carb diet.
Every rule adds danger or flips the script, and as you attempt to collect 100 pastries you also risk losing those very pastries.
From the OG Dev of the Blue Elephant games
From the developer of Achievement Unlocked, This is the Only Level, and probably more Flash games than should ever have been made, 100 Rules (To Live By) is the first Blue Elephant franchise in over a decade and is a wild new chapter of the A Time For Good Things project.