Last night, IGN posted a news piece about how Undawn, a free-to-play survival game starring Will Smith as some kind of apocalypse pal called Trey, has been a massive flop. Released in June 2023 for mobile and PC, Undawn had an allegedly huge budget, according to Reuters sources, but which only brought in under $300K last month, as estimated by research firm Appamgic. And on hearing this news everyone went: "Sorry, what are you talking about?"