I am in the process of going through all the Steamworks Direct stuff as I write this. I will now be changing both the developer and publisher name associated with Norilsk, LVN Fake News, Sunflower, and my upcoming game to Sunflower Games.
My user name will also be changed on my RMN page, my itch.io page, and my Youtube page to match this. This stuff could take a long time to process through the system, depending on what I'm trying to change. (For example, changing a group name plus a curator name seems undoable from Steamworks Direct, so I have filed a ticket to ask them to change the name for me.)
Moving up in the world, I guess.