Square Enix pulled a controversial Facebook app for Hitman Absolution within hours of it going live after it was pointed out to them that it was a barely veiled tool for cyber bullying.
You could use the app to send a private video to a Facebook friend showing Agent 47 killing them - using their profile picture and imposing it over a video template. Along with the video, you would select a reason for sending the hit and pick a physical attribute of your friend that 47 could use to identify them: one example would be having your friend killed because they were cheating on their partner and could be identified by their "small tits".
Square Enix swiftly issued an apology and pulled the app from their site and Facebook.
RELATED LINKS:
While you wait for Hitman 3, Absolution's free in a GOG giveaway
Take a hit out on cancer and get Hitman: Absolution for a dollar
Square Enix's second Humble Bundle is a silent celebration of stealth