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..." inertia> FIFA Ultimate Team's new Preview Packs actually boosted loot box sales, EA says | EA SPORTS™ FIFA 21 | Gamehypes

FIFA Ultimate Team's new Preview Packs actually boosted loot box sales, EA says



Unlike many other major publishers, including Riot and Microsoft, Electronic Arts has stuck with loot boxes as a major monetization model, particularly in the FIFA series. And understandably so: A €10 million fine upheld in the Netherlands in 2020 is a drop in the bucket compared to the $1.6 billion earned from "extra content sales" on the Ultimate Team games, including FIFA, NFL, and NHL... Read more.