The story goes that in ye olde comic books, where everything was written in capital letters and kerning was a myth, they used to avoid the words "flick" and "flicker" because a capital L next to a capital I could easily smear together and be misread. It's the same reason there's only one major superhero named "Clint", and it's also the reason Clickolding stylizes its title in all-caps... Read more.