This week, if you pottered along to the Mendip Hill near Cheddar, Somerset, you'd probably have caught a glimpse of something a bit off: a huge chalk artwork of a lycan.
Local press reported the strange image on Monday, 3rd May after it popped up overnight - and seemingly had no idea what it was about or who made it.
Its true nature was revealed when Resident Evil Village came out on Friday - it was a Capcom PR stunt. And a pretty cool one, I'll admit.