The alleged e-mail came on March 3, 2010, the day after news broke of West and Zampella's dismissal. It was sent from EA senior director of global marketing Lincoln Hershberger, and titled "The Fall of IW?" Its recipients were several senior staff members at EA. Battlefield executive producer Karl-Magnuss Troedsson was copied on the e-mail.
"A couple months ago, I asked Vince [Zampella] to hold back their map pack. Until after we launched (he owes me one). Given that they've already made a billion, he was cool with that, obviously [Activision CEO Bobby] Kotick took it as being belligerent."